Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 441 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

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FOR IMMEDIATE RELEASE

Yesway Unveils Mouthwatering Black Friday Deal on
Allsup’s World Famous Burritos and Chimichangas

Available now through Cyber Monday, November 27

(FORT WORTH, Texas – November 21, 2023) – Yesway, one of the country’s fastest growing convenience store chains, is pleased to announce an early holiday gift for fans of its Allsup’s World Famous Burritos and Chimichangas – an unbeatable Black Friday deal, available exclusively through the company’s online shop. This exciting promotion comes hot on the heels of the recently announced year-long celebration of the 50th Anniversary of these iconic deep-fried delights.

Yesway, known for its dedication to providing exceptional customer service, is delighted to extend the celebration by offering exclusive online holiday savings on these beloved burritos and chimis.

From now through Cyber Monday, November 27, 2023, customers can enjoy a sizzling discount using coupon code BLACK-FRIDAY-10 on their next order of Allsup’s World Famous Burritos, and coupon code BLACK-FRIDAY-20 for Allsup’s Chimichangas, when ordering via Yesway’s online shop*. This limited-time offer is an ideal opportunity for fans and newcomers alike to experience the delicious taste of these legendary tasty treats. Allsup’s World Famous Burritos and Chimichangas continue to captivate fans’ taste buds with authentic flavors and Yesway’s commitment to quality. Each and every Allsup’s Beef and Bean Burrito is handmade with slow-cooked beans, beef, cheese, and a special blend of spices, and then wrapped with care. Many fans enjoy them, as well as Allsup’s “Chimi” Chimichanga, topped with Allsup’s Taco Sauce, which is also available for purchase and makes a great stocking stuffer.

Yesway is committed to making Black Friday shopping not only convenient but also delicious. The online ordering process is seamless, ensuring that customers and fans can browse, select their favorite Allsup’s World Famous Burritos and Chimichangas, and have them delivered straight to their doorsteps with just a few clicks. “We are excited to bring this incredible deal to our customers as part of our 50th Anniversary celebration of the Allsup’s World Famous Burrito,” said Yesway’s Chief Marketing Officer, Derek Gaskins. “These iconic offerings have been a staple for many, and we want to express our gratitude to our loyal customers by offering an exclusive discount during this year’s Black Friday and Cyber Monday festivities.”

Even more Yesway and Allsup’s brand merchandise and apparel are available at shopyeswayallsups.com. To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

*Offer valid on online purchases only. Not valid on in-store purchases. Expires 11/27/2023. Cannot be combined with any other coupons, discounts, offers, or promotions. Offer valid for one-time use only. Subject to product availability, no rain checks issued. Not redeemable for gift card purchase. Void if altered, copied, transferred, or sold. Percentage discount for merchandise pre-tax total only, excludes shipping & handling. Cannot be used for prior purchases. Other restrictions may apply. No cash value.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 426 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

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FOR IMMEDIATE RELEASE

Yesway Honors America’s Military Veterans With a $50,000 Donation to Operation Homefront

(Fort Worth, TX – November 10, 2023) – In support of its steadfast commitment to the U.S. military and first responders, and in concert with the annual celebration of Veterans Day, Yesway, one of the fastest-growing convenience store operators in the United States, has made a donation of $50,000 to Operation Homefront.

With this most recent donation to the organization, Yesway aims to support Operation Homefront in meeting the needs of current and former members of the U.S. military and their families, who have sacrificed so much while fighting tirelessly for our nation’s freedom.

At Yesway, we feel it is important to make meaningful contributions to the communities we serve,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “We are proud to make this donation in support of all that Operation Homefront does for the brave Americans who have served in our armed forces, many of whom we find among the customers visiting our Yesway and Allsup’s locations every day, as well as our retail and corporate employee teams. We celebrate these heroic women and men, and thank them for their service.”

Since 2002, Operation Homefront has been proudly serving America’s military families. The organization provides relief and recurring family support programs and services throughout the year to help military families overcome short-term difficulties so they do not become long-term hardships. Operation Homefront has consistently earned high ratings from leading charity rating services, including Charity Navigator, which gave Operation Homefront 4 Stars for 11 consecutive years for superior service and accountability. At Operation Homefront, 85 percent of expenditures go directly toward delivering programs and services to the military families who need it most.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 431 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry yesway.com

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Three winners hit Texas-sized jackpots in the Lone Star State in March

(Fort Worth, Texas) – May 4, 2023 – 2023 is already proving to be the year to play the lottery at Yesway and Allsup’s with three big winners in March alone. A Hereford, Texas resident purchased a prize-winning ticket worth $5 million in the Texas Lottery scratch ticket game $200,000,000 Cash Blowout. The ticket was purchased at Allsup’s #2167, located at 515 South 25 Mile Avenue in the Panhandle city. 

A lucky Yesway customer in Lamesa, Texas had a big prize in store as well. The Lamesa resident bought a top prize-winning ticket worth $1 million in the Texas Lottery scratch ticket game Million Dollar Loteria. The ticket was purchased at Yesway Store #1061, located at 1111 Seminole Road. This is the fourth of eight top prizes claimed for this game.

In Rule, Texas a lucky lottery winner scored when they purchased a Texas Lottery Monopoly scratch off ticket at Allsup’s #2091 located at 508 Union Avenue. The Allsup’s customer had the good fortune of claiming a $250,000 prize.

“We love our customers, and we’re proud to be a lucky location for our customers to purchase their lottery tickets,” said Derek Gaskins, Yesway’s Chief Marketing Officer. “Yesway and Allsup’s are truly great places to play and win.”

Yesway offers a variety of instant lottery games to the thousands of customers who visit its Yesway and Allsup’s convenience stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska each week. In addition, casino style rooms with ten slot machines each are available at the company’s stores in South Dakota.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations orwww.Allsups.com/allsups-locations/.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 438 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

The new store brings Allsup’s favorites to NASCAR and IndyCar fans trackside

(Fort Worth, TX) – April 25, 2023 – Yesway is proud to announce the opening of its newest Allsup’s location at Texas Motor Speedway (TMS) in Fort Worth, Texas. The store officially opened on April 1, 2023, just in time for the busy spring and summer racing season.

Yesway and TMS recently reached a multi-year agreement naming Allsup’s as the new Official Convenience Store of Texas Motor Speedway. The store at TMS is a first-of-its-kind Allsup’s Express Grab & Go concept that offers race fans an opportunity to enjoy Allsup’s World-Famous Burritos, chimichangas and other Allsup’s favorites to keep them fueled up for race day.

"We are thrilled to bring Allsup’s to Texas Motor Speedway and share our brand of hospitality with race fans," said Doug Wald, Chief Retail Operations Officer, Yesway.

"Our stores have been a staple in the Southwest for nearly 70 years, and we’re excited to warmly welcome the hundreds of thousands of NASCAR and IndyCar enthusiasts who visit the Speedway each year," added Brian Ashburn, Yesway’s Senior Vice President of Retail Operations.

The 1,600-square-foot store is located inside Gate 4 on the main concourse at the Speedway, which hosts NASCAR events, IndyCar races, concerts and more throughout the year. Beer and other general merchandise items that people might need at events, like sunscreen, pain relievers, and beverages are among the items available for purchase. Customers who visit the Allsup’s Grab & Go store at TMS will be checked out by employees using handheld card readers rather than traditional cash registers, enabling them to grab, go, and quickly return to enjoying the excitement of auto racing.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway:   Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 438 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

Celebrate With World-Famous Allsup’s Burritos Today!

(Fort Worth, Texas – April 6, 2023) – Yesway, one of the country’s fastest growing convenience store chains, is celebrating National Burrito Day, today, April 6, 2023, and the care and love that go into making its world-famous, hand-crafted, Allsup’s burritos.

Allsup’s began serving its delicious Beef & Bean Burritos in 1974, and holds the distinction of being the first convenience store to deep fry burritos. Each and every one is handmade with slow-cooked beans, beef, cheese, and a special blend of spices, and then wrapped with care. They have become a staple among burrito enthusiasts not only in the U.S. but across the globe, and today, nearly 50 years later, are available at all 436 Yesway and Allsup’s stores, along with Allsup’s “Chimi” Chimichanga and Hatch Green Chile & Cheese Burrito.

“We invite everyone to join us in celebrating National Burrito Day, our favorite holiday,” said Derek Gaskins, CMO of Yesway. “Our Allsup’s burritos have become a fan favorite over the years, and we are thrilled to offer them at all our locations. Stop in today and try one. And don’t forget the Allsup’s Taco Sauce!”

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 436 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. www.yesway.com

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Benefiting local charities, civic organizations, school districts, military and veterans groups, and first responders including local police, fire, EMS, and sheriffs’ departments in the communities served by its 435 Yesway and Allsup’s stores

(FORT WORTH, Texas – March 8, 2023) –  As Yesway, one of the country’s fastest growing convenience store chains, continues to grow, it strives to play a vital role in the communities where each of its stores is located. Through its efforts over the past two years, Yesway has raised more than $1 million during its annual Golf & Clays Classic charitable fundraising tournaments.  Held annually at the Cowboys Golf Club and Elm Fork Shooting Sports in Dallas, Texas, beneficiaries of the 2022 event included Operation Homefront, a national 501(c)(3) nonprofit whose mission is to help build strong, stable, and secure military families so that they can thrive in the communities they have worked so hard to protect, and the Christian Outdoor Alliance.

Additionally, Yesway recognizes and actively supports the communities where its stores are located and in which its team members reside. The company donated over $54,000 in 2022 alone to the following local charities, civic organizations, military and veterans groups, and first responders including local police, fire, EMS, and sheriffs’ departments, many of whom were recognized publicly during check presentation ceremonies at new Yesway and Allsup’s store Grand Opening events throughout the year:

“We are grateful to our partners and suppliers for their generous support, and thank them all for joining us in supporting the communities our devoted customers, team members, neighbors, and fans call home,” said Tom Trkla, Chairman, President, and Chief Executive Officer of Yesway.

To find the Yesway or Allsup’s store closest to you, please visitwww.Yesway.com/locations orwww.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 435 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

Announces five new-to-industry stores and the acquisition of the five-store Ranglers chain

(FORT WORTH, Texas – February 28, 2023) – Yesway, one of the country’s fastest-growing convenience store chains, today celebrates the achievement of a major growth milestone, marked by the opening of its newest Allsup’s stores in Ruidoso, New Mexico, and Abilene, Springtown, Snyder, and Whitney, Texas.

In addition to opening five new stores, Yesway has acquired five existing Ranglers stores in the cities of Clifton, Hamilton, and Hico, Texas.  With this latest expansion, the Yesway portfolio now includes 435 stores across nine states. The Company plans to open 28 new stores throughout 2023.

The announcement follows a momentous year of growth for Yesway, including the acquisition of the Tres Amigos chain of stores in September 2022, the August 2022 launch of the new Allsup’s Express concept store, previously announced openings of new Texas locations of Allsup’s stores in Breckenridge, Canyon, Colorado City, Claude, Mineral Wells, Pampa, Rankin, Robert Lee, San Angelo, and Sweetwater, as well as new stores in Altus, Oklahoma, and Alamogordo, Artesia and Carlsbad, New Mexico.  Last month, Yesway announced that it had raised $190 million in new equity to fund its continued growth.

Yesway’s acquisition of the Ranglers five-store portfolio includes locations at 710 N. Avenue G, Clifton, Texas; 600 N. Rice Street, Hamilton, Texas; 502 W. Main Street, Hamilton, Texas; 301 W. 2^nd Street, Hico, Texas; and 504 N. 2^nd Street, Hico, Texas. While each location will be remodeled and rebranded under either the Yesway or Allsup’s banner, the renowned Rangler store look and merchandise selection that customers love will remain on the interior.

The new-to-industry Allsup’s stores, located in Texas at 965 Hwy 83 & 84, Abilene; 705 West Highway 199, Springtown; 102 N College Avenue, Snyder, and 900 S. Bosque Street, Whitney; and at 1204 Mechem in Ruidoso, New Mexico, each have 5,630 square feet (with the exception of the Whitney store, which has 6,277 square feet) of merchandising space, between 16 and 24 fueling positions, and high-flow diesel fueling lanes as well.

These are the latest of the new large-format stores Yesway has developed and is rapidly bringing to market.  The stores are open 24 hours per day and have customers’ favorite Allsup’s world-famous burritos available for purchase, along with a full selection of Yesway and Allsup’s private label snacks; a trucker/automotive section; high-quality fresh Allsup’s bread, milk, and eggs; and a beer cave; as well as amenities including Western Union service, ATM availability, and Coin Cloud digital currency machines offering 30+ digital currencies.

“We’re thrilled to begin 2023 with more exciting expansion news to share and look forward to bringing our brand of service and hospitality to more communities,” said Tom Trkla, Chairman, President, and Chief Executive Officer of Yesway. “I am so proud of our team for making this accelerated pace of growth possible.”

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway:  Yesway is one of the fastest-growing convenience store operators in the United States.  Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 435 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.  Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products.  Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer.  The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count.  Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

With this latest addition to its portfolio the company approaches the 425 store milestone

(Fort Worth, Texas – September 6, 2022) – Yesway, one of the country’s fastest growing convenience store chains, today announced another significant addition to its growing portfolio with the acquisition of nine Tres Amigos convenience stores.

This is the first major portfolio of stores that Yesway has acquired in 2022, following the August launch of the new Allsup’s Express concept store adjacent to the campus of Texas Tech University in Lubbock, Texas, and the earlier announced openings of new Allsup’s stores in Breckenridge, Canyon, Colorado City, Claude, Mineral Wells, Robert Lee, and San Angelo, Texas, and Alamogordo, Artesia and Carlsbad, New Mexico.

These are in addition to numerous Grand Opening celebrations of new Allsup’s stores located in Abilene, Azle, Bangs, Decatur, Friona, Hereford, Merkel, Tuscola, and Wall, Texas; Roswell, New Mexico, and Guymon, Oklahoma that took place earlier this year. The Yesway portfolio now stands at 423 stores in total, with the company having opened over 30 new-to-industry and relocated stores to date in 2022.

“We have always been attracted to the Texas market and are extremely pleased to have Tres Amigos join us under the Allsup’s banner,” said Thomas W. Brown, Yesway’s Director of Acquisitions. “It is an exciting time for all of us, and I am very proud of our acquisitions, due diligence, and on-boarding teams. Their collective hard work and dedication have been critical to our being able to keep growing our portfolio. They thrive in this fast-paced environment and are doing a stellar job.”

Located at 811 Ellis Street, Menard; 502 W. Broadway, Eden; 20793 US Highway 277, Christoval; 1801 College Hills Boulevard, San Angelo; 909 Waters Avenue, Sonora; 516 S. Commercial Avenue, Coleman; 417 Hutchings Avenue, Ballinger; 16277 US Hwy 87 N., Water Valley, and 920 4th Street, Sterling City, Texas, the newly acquired stores each have 2,828 square feet of merchandising space, 6 fueling stations, and many locations feature diesel fueling islands as well.

Yesway now owns and operates convenience stores and truck stops, including the Allsup’s convenience store chain, in nine states, Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision-making. Yesway was named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 410 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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Join the fun when the doors open on August 16th and return for the Grand Opening celebration September 7th through 11th

(Fort Worth, Texas – August 18, 2022) – Yesway, one of the country’s fastest growing convenience store chains, is pleased to announce the opening of its new concept store, Allsup’s Express on Tuesday, August 16th, located at 1111 University Avenue, in Lubbock, Texas, and adjacent to the vibrant campus of Texas Tech University teeming with Allsup’s fans.

The Allsup’s Express store, a 3,000 square foot bodega-style store open Sunday through Thursday from 6:00 A.M. to midnight, and 6:00 A.M to 2:00 A.M. Friday through Saturday, is focused on serving the Texas Tech University (TTU) community and students with an assortment of merchandise offerings tailored to meet their needs including food, beverages, and everyday products. Allsup’s fans on campus will also enjoy friendly, fun service including the award-winning Allsup’s Rewards program that will offer students a mobile order ahead and pickup program, personalized digital engagement, and more.

Now, whatever TTU students and the greater community crave, from energy drinks, bottled waters, and teas, to hot coffee, cold fountain sodas, and F’Real shakes, tasty snacks, delicious hot to go and fresh meals, and the world famous Allsup’s Burrito and taco sauce too, can be found at Allsup’s Express. Beer and wine will also be available for purchase. It’s all the things customers love about Allsup’s, right there across from campus.

Yesway has gone all out in the run up to the opening of Allsup’s Express, launching an Allsup’s Burrito Ambassadors influencer marketing program showcased on the brand’s Instagram at @allsupsstores; deploying street teams in the area to amp up attention and excitement around the launch, and offering novel grand opening activities, including a VIP Dignitary Private preview event with a DJ spinning vinyl on August 15th, grassroots coupon book giveaways, and more.

The official Allsup’s Express Grand Opening celebrations begin Wednesday, September 7th, with the fun and festivities continuing through Sunday, September 11th, and everyone is invited to attend.

TTU students can text “Tech” to 82295 during the Grand Opening celebration to receive a FREE world famous Allsup’s burrito*. And, anyone who visits Allsup’s Express and purchases a burrito with an Allsup’s Rewards card will also be entered for a chance to win $1,000 toward the purchase of class books**. The Allsup’s Rewards program rewards Allsup’s most loyal customers. Simply use the Allsup’s Rewards card in stores and at the pump to earn points. For every 250 points earned, Rewards members will receive a Smile. Smiles can be redeemed for FREE stuff like freshly-brewed coffee, fountain drinks, Allsup’s swag (also available for purchase through Allsup’s e-commerce store at shopyeswayallsups.com), and more! Register here today to earn your first reward, a 10¢/gallon fuel reward.

“With over a half dozen Yesway stores in the Lubbock market already selling the beloved Allsup’s burrito, we see the Allsup’s Express brand expansion as an exciting and fresh opportunity to meet the needs of the college students,” said Tom Trkla, CEO of Yesway. “Our customers are so important to us, and we could not think of a more enthusiastic and welcoming community in which to debut this exciting new concept store and satisfy some of Allsup’s biggest fans. We look forward to serving you.”

*One free burrito per mobile number.
**Allsup’s Giveaway Terms available here.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision-making. Yesway was named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 410 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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