Celebrate the Season of Savings: Yesway Unwraps Festive Offers and Holiday Rewards

FOR IMMEDIATE RELEASE

Celebrate the Season of Savings:
Yesway Unwraps Festive Offers and Holiday Rewards

Sweet treats, fuel savings, and festive surprises await Yesway and Allsup’s customers all season long

Fort Worth, TX – November 18, 2025 – Yesway, one of the nation’s fastest-growing convenience store chains, is turning up the holiday cheer with a sleighful of special offers and exclusive rewards. From crave-worthy snacks to festive giveaways and fuel discounts, Yesway and Allsup’s are celebrating the season with savings for customers and Rewards members through the end of the year.
“This season we’re celebrating our customers with the best deals of the year. Our holiday promotions feature unbeatable offers, exciting sweepstakes prizes, and fuel savings that make every visit a merry one,” said Ray Harrison, Chief Merchandising and Marketing Officer at Yesway. “Whether you’re fueling up, grabbing a snack, or shopping for last-minute gifts, Yesway and Allsup’s are making it easier than ever to save and celebrate.”

Featured Holiday Promotions

Rockstar Energy Deal

• Buy 3 Rockstar Energy drinks, Get 1 Free Allsup’s World Famous Beef & Bean Burrito

Yesway & Allsup’s Rewards Exclusives

• Buy Any Travel Mug, Get FREE Any Size Fountain Refills (December 1–31)
• Stack & Save: Buy 2 Pepsi or Mountain Dew 20oz + an Allsup’s Chimi and save 10¢ per gallon*
• Win a $2,500 Fuel Gift Card! Enter by purchasing any NOS. Energy 16oz can (2 for $5) or by redeeming Smiles in the Yesway or Allsup’s Rewards app**

12 Happy Holidays (December 13–24)

Rewards members can unwrap a new daily freebie with qualifying purchases—festive surprises include:

• Free Oh Snap! Pickle with Yesway Chips
• Free Cookie Dough Bites with a Ben & Jerry’s pint
• And more holiday treats are revealed each day!

Sweet Seasonal Savings

• 3 for $6 Mix & Match Allsup’s Twix and Snickers. Brownies
• 2 for $6 Nerds Juicy Clusters + Nerds Clusters
• Buy 1, Get 1 for $2 Mix & Match All Hershey’s and Reese’s King Size (December 1.31 only)

More Ways to Save This Holiday Season

Whether you’re road-tripping, gifting on the go, or stocking up on seasonal treats, Yesway and Allsup’s have everything you need to make the season bright. Shoppers can pick up Yesway and Allsup’s-branded snacks, gift cards, and even Allsup’s World Famous Burritos—perfect for last-minute gifting. Customers can also earn and redeem Smiles loyalty points in-store or through the Yesway and Allsup’s Rewards apps, making every visit even more rewarding.

For the complete list of holiday promotions and participating locations, visit Yesway.com or download the Yesway or Allsup’s Rewards app. To find the nearest store, visit Yesway Locations or Allsup’s Locations.

*Limit 30 gallons and one vehicle per transaction
**No purchase necessary; for enter-by-mail details, visit DrinkNOS.com/YeswayFuelGC

Editor’s Note: To arrange interviews, contact Erin Vadala, Warner Communications, at 617.669.1560 or erin@warnerpr.com. High-resolution images and graphics are available upon request.

About Yesway: Established in 2015 and headquartered in Fort Worth, Texas, Yesway is an award-winning convenience store operator with 447 stores across nine states in the Midwest and Southwest. Yesway is renowned for its iconic food service offerings, diverse grocery selections, and private-label products, including the famous Allsup’s deep-fried burrito. Through strategic acquisitions, the 85 new stores it has developed and opened in the past several years, and its steadfast commitment to customer satisfaction and community engagement, Yesway continues to cement its position as one of the leading convenience retailers in the United States. For more information, visit Yesway.com.

FOR IMMEDIATE RELEASE

“We See You. We Thank You.” Convenience Stores Nationwide Honor First Responders During Annual 24/7 Day

Yesway joins 35,000 stores nationwide in celebrating first responders while raising funds for disaster relief

Fort Worth, TX – July 21, 2025 – On Thursday, July 24, the U.S. convenience store industry will unite for the seventh annual 24/7 Day, a nationwide celebration recognizing everyday heroes—including first responders, EMTs, doctors, nurses, 9-1-1 professionals, and American Red Cross volunteers—who serve our communities around the clock. Yesway, one of the fastest-growing convenience store chains in the United States, with Yesway and Allsup’s stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, proudly announces its participation, joining convenience retailers and suppliers nationwide to honor first responders and raise funds for the American Red Cross.

This year, Yesway and Allsup’s stores will show appreciation by offering:

• A free 30.4 oz Core Hydration water to all first responders on July 24*
• A free fountain drink of any size from July 21 to July 24

These complimentary items are available to firefighters, doctors, nurses, healthcare professionals, Red Cross personnel, and 911 operators in uniform or with valid identification as a token of gratitude for their continued service and dedication.

“At Yesway, community support is central to our mission,” said Tom Trkla, Chairman, President, and Chief Executive Officer of Yesway. “We are honored to stand alongside the NACS Foundation and our industry peers in celebrating 24/7 Day. First responders are the lifeblood of the communities we serve, and this annual tradition is one meaningful way we can express our gratitude for their courage, commitment, and tireless efforts.”

This year’s theme “We See You. We Thank You,” speaks to the often-unheralded work that first responders do—running toward disasters when others must evacuate or flee. The national 24/7 Day celebration raises awareness and recognizes these heroes from one of their largest supporters— convenience store retailers and industry suppliers. Across the country, more than 90 convenience retailing companies and brands will honor first responders with unique offers, and the event will also raise awareness of, and donations for, the Red Cross.

Convenience stores are vital hubs in every community: 93% of Americans live within 10 minutes of one. With more than 152,000 convenience stores nationwide, the industry cumulatively conducts 160 million transactions daily, sells 80% of the nation’s fuel, and donates more than $1 billion a year to charitable causes.

Emergencies occur every day, and the American Red Cross, supported by convenience industry partners like Yesway, plays a critical role in helping those affected:

• The Red Cross responds to an emergency every eight minutes
• Each year, it addresses an average of 65,000 disasters
• 95% of its disaster relief workforce are volunteers

“We hope you will join us in supporting the heroes who are always here for us, helping others and giving so much of themselves in times of incredible need,” said Nathan Measom, Director of Cause Marketing for the American Red Cross. “Our continued partnership with the NACS Foundation is one of the most critical ways we highlight the work done each year in communities across the United States, which is not often seen by the public. It’s our honor to shine a light on these heroes and thank them for their incredible effort.”

“The 24/7 Day celebration was born from the realization of the deep connection between first responders and the convenience store community,” said Stephanie Sikorski, Executive Director of the NACS Foundation. “We’ve heard too often that ‘nothing good happens after zero-dark-thirty,’ but our research shows that these small hours are when first responders and convenience stores unite across a range of efforts, from setting up for a disaster relief effort or simply getting a cup of coffee or healthy snack during a shift to keep energy high. We are proud to support these efforts, which keep our communities strong.”

*Offer valid only on Thursday, July 24, 2025.

To find the Yesway or Allsup’s store closest to you, please visit Yesway.com/locations or Allsups.com/locations, and to share stories and appreciation for hometown heroes and first responders on social media using the hashtag #247Day.

Editor’s Note: To arrange interviews, contact Erin Vadala, Warner Communications, at 617.669.1560 or erin@warnerpr.com. High-resolution images and graphics are available upon request.

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 444 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading foodservice offering – featuring Allsup’s famous deep-fried burrito – and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Southwest and Midwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growth through acquisitions and believes it is well-positioned to continue to solidify its market position and increase its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. To learn more about Yesway, visit yesway.com.</em

About the NACS Foundation – NACS Foundation is the 501(c)3 charitable arm of NACS, the global industry association dedicated to advancing convenience and fuel retailing. In partnership with fuel retail, convenience and suppliers across the U.S., the NACS Foundation propels brighter futures by unifying and amplifying the philanthropic and charitable activities of the industry in communities across America. To learn more, visit conveniencecares.org, or visit us on Facebook at @TheNACSFoundation and X at @NACS_Foundation.

FOR IMMEDIATE RELEASE

Yesway Pledges Support to Communities Affected by the Flooding in Roswell, New Mexico

Customers and supplier partners are invited to join and donate at all Yesway and Allsup’s store locations in support of Roswell Strong

(FORT WORTH, Texas – October 30, 2024) – Yesway, one of the country’s fastest-growing convenience store chains, today announced its commitment to donate $100,000 to the Community Foundation of Southern New Mexico (CFSNM) in support of the Roswell, New Mexico community after the recent devastating floods. The floods caused extensive damage to homes, businesses, and other property in Roswell, the town where the Allsup’s brand began and where today five local Allsup’s stores serve as community hubs.

As the company has done in the past, Yesway invites its Yesway and Allsup’s customers, fans, friends, and supplier partners to join these efforts and donate as well.

Through November 30, 2024, Yesway and Allsup’s customers are invited to make $1.00, $5.00, $10.00 (or larger) donations at checkout to benefit the Community Foundation of Southern New Mexico.

As reported by the Roswell Daily Record, early in the evening of October 19, “…it began to rain and hail around Roswell, with rainfall totaling 5.78 inches within six hours, exceeding all previous records. Throughout that night, Roswell’s streets, buildings and homes were deluged and damaged by the rushing water. As the storm thrashed Roswell, the Pecos Valley Dispatch Center received over 400 calls for service by stranded motorists and people who reported four or five feet of water flowing into their homes and other buildings.” The ultimate extent of the damage is still to be tallied and rehabilitation efforts to the area are expected to take years.

“The CFSNM Team and Board of Directors is honored to continue our partnership with Yesway. The Yesway team is committed to supporting the communities they serve, and we are touched by their support for Roswell and surrounding areas in Chaves County, New Mexico. These dollars will help individuals and families affected by the floods,” said Terra V. Winter, President and CEO, Community Foundation of Southern New Mexico.

“At Yesway, we feel it is essential to support our friends and neighbors who live and work in Roswell, New Mexico,” said Tom Trkla, Yesway’s Chairman and Chief Executive Officer. “We hope that our donation of $100,000 helps the families and community members who have been affected by these overwhelming floods, and we hope our Yesway and Allsup’s customers across the nine states in which we operate will join us by making donations at their local stores as well. In addition, we invite our supplier partners to join with us in raising funds for Roswell. Every generous donation will help us in supporting those who have been affected to recover.”

“Southern New Mexico has faced profound devastation in recent months, yet heroes are rising to the occasion. We extend our heartfelt gratitude to Yesway and Allsup’s for their extraordinary support and generous contribution to The Greatest Needs Fund for Roswell and Chaves County. Your commitment to helping those affected by the catastrophic floods is a beacon of hope. Thank you for making a difference across southern New Mexico,” said Diana O’Brien, Director of Impact and Outreach, Community Foundation of Southern New Mexico.

To find the nearest Yesway or Allsup’s store, please visit Yesway Locations or Allsup’s Locations.

Editor’s note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 435 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, featuring a leading food service offering that includes Allsup’s famous deep-fried burrito. Yesway stores offer various high-quality grocery items and private-label products, serving as the convenience retail destination of choice in many rural and suburban markets. The Yesway team has a successful track record of growth through acquisitions and is well-positioned to continue expanding its market position and store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com

About The Community Foundation of Southern New Mexico: The Community Foundation of Southern New Mexico serves as a community resource, connects donors to needs, and supports charitable organizations in their work. At the Community Foundation, we are committed to improving the quality of life in Southern New Mexico now and for generations to come. We stand together with our community partners, helping students reach their goals through scholarships, supporting nonprofits in sustaining their crucial missions, and elevating organizations and individuals in ways that create positive change. As a center for charitable giving, we support countless meaningful causes in the twelve counties we serve, which include: Catron, Chaves, Doña Ana, Eddy, Grant, Hidalgo, Lea, Lincoln, Luna, Otero, Sierra & Socorro.

FOR IMMEDIATE RELEASE

Yesway Continues Rapid Expansion, Adding Eight New Allsup’s Stores in Oklahoma, New Mexico, and Texas

The company has opened eight new locations in just six months, with more Allsup’s stores expected to be completed by the end of 2024

(FORT WORTH, Texas – October 1, 2024) – Yesway, one of the country’s fastest-growing convenience store chains, has grown significantly over the past six months, adding eight new Allsup’s locations to its portfolio in Texas, New Mexico, and Oklahoma. The company plans to open even more new stores by the end of the year.

In Texas, Yesway has launched three new Allsup’s locations:

• 805 W. State Street, Alvord
• 1202 W. Highway 287 South, Bowie
• 2600 W. Bardwell Drive, Ennis

Construction is currently underway for new stores at:

• 2450 Southeast Access Road, Mount Vernon (expected to open in early October)
• 9704 Highway 87, Lubbock
• 100 East US Highway 67, Keene (expected to open in late November)

Customers can visit the newly opened Allsup’s in New Mexico at 1810 East Texas Avenue, Eunice. An additional six Allsup’s stores are set to open in the state by year’s end, located at:

• 8951 Mountain Vista Parkway, Las Cruces
• 3075 W Main Street, Farmington
• 23 I-25 Bypass Road, Belen
• 6350 Highway 550, Cuba
• 9501 Gibson Boulevard SW, Albuquerque
• 2101 Main Street SE, Los Lunas

Yesway is also expanding its presence in Oklahoma, aiming to have at least 10 locations by the end of 2024. Recently opened stores included:

• 1640 E. Main Street, Davis
• 416 N. Jefferson Highway, Atoka
101 Meadow Ridge, Elk City
• 623 S. Garfield Avenue, Kiowa

These complement existing Altus, Frederick, Guymon, Madill, Broken Bow, and Thackerville stores.

Thomas Brown, Chief Real Estate Officer at Yesway, stated, “We are incredibly proud of our teams for driving this accelerated growth. We are excited to bring our unique brand of service and hospitality to more communities and anticipate continued expansion as we look ahead to 2025.”

These new, large-format stores, each spanning 6,277 square feet, operate 24 hours daily. They offer a variety of products, including Allsup’s World Famous Burritos, Yesway and Allsup’s private-label snacks, fresh Allsup’s bread, milk, and eggs. Most locations also feature a beer cave, Western Union services, ATMs, and cryptocurrency and digital currency ATMs.

Brown added, “We recently celebrated the Grand Opening of our new Allsup’s Market in Cloudcroft, New Mexico, and the community’s support has been extraordinary. We look forward to serving our newest customers in Oklahoma, New Mexico, and Texas.”

To find the nearest Yesway or Allsup’s store, please visit Yesway Locations or Allsup’s Locations.

Editor’s note: To arrange interviews, contact Erin Vadala, Warner Communications, at (978) 468-3076 or erin@warnerpr.com. High-resolution images and graphics are available upon request.

About Yesway: Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, operating 435 stores across Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, featuring a leading food service offering that includes Allsup’s famous deep-fried burrito. Yesway stores offer various high-quality grocery items and private-label products, serving as the convenience retail destination of choice in many rural and suburban markets. The Yesway team has a successful track record of growth through acquisitions and is well-positioned to continue expanding its market position and store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. yesway.com