National Burrito Day: The Most Wonderful Day of the Year at Yesway and Allsup’s Convenience Stores

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Celebrate With World-Famous Allsup’s Burritos Today!

(Fort Worth, Texas – April 6, 2023) – Yesway, one of the country’s fastest growing convenience store chains, is celebrating National Burrito Day, today, April 6, 2023, and the care and love that go into making its world-famous, hand-crafted, Allsup’s burritos.

 

Allsup’s began serving its delicious Beef & Bean Burritos in 1974, and holds the distinction of being the first convenience store to deep fry burritos. Each and every one is handmade with slow-cooked beans, beef, cheese, and a special blend of spices, and then wrapped with care. They have become a staple among burrito enthusiasts not only in the U.S. but across the globe, and today, nearly 50 years later, are available at all 436 Yesway and Allsup’s stores, along with Allsup’s “Chimi” Chimichanga and Hatch Green Chile & Cheese Burrito.

 

 

“We invite everyone to join us in celebrating National Burrito Day, our favorite holiday,” said Derek Gaskins, CMO of Yesway. “Our Allsup’s burritos have become a fan favorite over the years, and we are thrilled to offer them at all our locations. Stop in today and try one. And don’t forget the Allsup’s Taco Sauce!”

 

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform headquartered in Fort Worth, Texas, which operates 436 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska. Yesway operates its portfolio primarily under two successful brands, Yesway and Allsup’s, with sites that are differentiated through a leading food service offering, featuring Allsup’s famous deep-fried burrito, and a wide variety of high-quality grocery items and private-label products. Yesway’s geographic footprint consists of stores located in attractive rural and suburban markets across the Midwest and Southwest, where it is often the convenience retail destination of choice and effectively the local grocer. The Yesway team has a successful track record of growing through acquisitions and believes it is well positioned to continue to solidify its market position and grow its store count. Yesway has received numerous industry awards for its growth initiatives, management team, loyalty program, and employees’ contributions to the industry. www.yesway.com

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Yesway Celebrates the Grand Opening of the NEW Allsup’s in Decatur, Texas!

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Yesway, one of the country’s fastest-growing convenience store chains, invites customers and neighbors to the Grand Opening celebration of its new Allsup’s store located at 201 N Cates Street in Decatur, Texas. The festivities begin on
Sunday, March 6th with the fun continuing through Saturday, March 12th.

During that week, customers can text “Decatur” to 82295 through midnight on Saturday, March 12th to register for a chance to win one of many exciting prizes including a gas BBQ Grill, Allsup’s Milk for One Year (52 gallons), a 65” Samsung TV, Beats EarPods, Bose Speakers, and a Yeti Cooler*. Winners will be notified the week of March 14th.

As an extra added bonus, country music sensation and long-time Allsup’s fan Coffey Anderson will play a FREE concert on Thursday, March 10th at 6:00 P.M. Customers, fans, families, and friends are invited to bring lawn chairs, relax and enjoy an incredible show!

To add to the excitement, Dallas Cowboys Super Bowl Co-MVP Randy White will be signing autographs and available for photographs with Allsup’s fans on Friday, March 11th from 12:00 to 2:00 P.M.

Kellogg’s own Tony the Tiger® will also be making an appearance on Friday, March 11th, from 9:00 A.M. to 3:00 P.M. It will be grrrrrreat! to see him!

Allsup’s also invites customers to visit the Pepsi trailer from 11:00 A.M. to 1 P.M. on Thursday, March 10th, Friday, March 11th and Saturday, March 12th to enjoy FREE Pepsi Drinks and Frito-Lays Chips, and enjoy samples from the Allsup’s Hot Food Case.

In addition, during the Grand Opening celebration, customers can get a 32 oz. Tallsup, a sausage biscuit or any size Allsup’s coffee or cappuccino for just 99 cents; as well as an Allsup’s burrito or chimichanga – buy one, get one (of like kind) free. But that’s not all! The Coffey Anderson Special, including a beef and bean burrito, a corn dog, and a Tallsup, will be available for only $4.99 during the Grand Opening.

“We are proud to be able to bring this new store to our loyal customers in Decatur, Texas,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “As a demonstration of our commitment to the Decatur community, we will be making a $1,250 donation to the Decatur Independent School District as well as a $1,250 donation to the Decatur Police Department.”

The new Decatur Allsup’s store features a forecourt with 12 fueling positions and 5,000 square feet of interior merchandising space. Customers visiting this new store, which is open 24 hours per day, will find all of their favorite Allsup’s foods and snacks, a new trucker/automotive section, high quality fresh Allsup’s bread, milk and eggs, and a Beer Cave along with amenities including Western Union service, ATM availability, and Coin Cloud digital currency machines (DCM) offering 30+ digital currencies, including popular options like Bitcoin, Ethereum, Dogecoin, and more, as well as Allsup’s Word Famous Burritos and other hot foods.