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Yesway Debuts a NEW Concept Store in Lubbock, Texas, Tailored to College Students – Introducing Allsup’s Express!

Yesway Debuts a NEW Concept Store in Lubbock, Texas, Tailored to College Students – Introducing Allsup’s Express!

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Join the fun when the doors open on August 16th and return for the Grand Opening celebration September 7th through 11th

(Fort Worth, Texas – August 18, 2022) – Yesway, one of the country’s fastest growing convenience store chains, is pleased to announce the opening of its new concept store, Allsup’s Express on Tuesday, August 16th, located at 1111 University Avenue, in Lubbock, Texas, and adjacent to the vibrant campus of Texas Tech University teeming with Allsup’s fans.

The Allsup’s Express store, a 3,000 square foot bodega-style store open Sunday through Thursday from 6:00 A.M. to midnight, and 6:00 A.M to 2:00 A.M. Friday through Saturday, is focused on serving the Texas Tech University (TTU) community and students with an assortment of merchandise offerings tailored to meet their needs including food, beverages, and everyday products. Allsup’s fans on campus will also enjoy friendly, fun service including the award-winning Allsup’s Rewards program that will offer students a mobile order ahead and pickup program, personalized digital engagement, and more.

Now, whatever TTU students and the greater community crave, from energy drinks, bottled waters, and teas, to hot coffee, cold fountain sodas, and F’Real shakes, tasty snacks, delicious hot to go and fresh meals, and the world famous Allsup’s Burrito and taco sauce too, can be found at Allsup’s Express. Beer and wine will also be available for purchase. It’s all the things customers love about Allsup’s, right there across from campus.

Yesway has gone all out in the run up to the opening of Allsup’s Express, launching an Allsup’s Burrito Ambassadors influencer marketing program showcased on the brand’s Instagram at @allsupsstores; deploying street teams in the area to amp up attention and excitement around the launch, and offering novel grand opening activities, including a VIP Dignitary Private preview event with a DJ spinning vinyl on August 15th, grassroots coupon book giveaways, and more.

The official Allsup’s Express Grand Opening celebrations begin Wednesday, September 7th, with the fun and festivities continuing through Sunday, September 11th, and everyone is invited to attend.

TTU students can text “Tech” to 82295 during the Grand Opening celebration to receive a FREE world famous Allsup’s burrito*. And, anyone who visits Allsup’s Express and purchases a burrito with an Allsup’s Rewards card will also be entered for a chance to win $1,000 toward the purchase of class books**. The Allsup’s Rewards program rewards Allsup’s most loyal customers. Simply use the Allsup’s Rewards card in stores and at the pump to earn points. For every 250 points earned, Rewards members will receive a Smile. Smiles can be redeemed for FREE stuff like freshly-brewed coffee, fountain drinks, Allsup’s swag (also available for purchase through Allsup’s e-commerce store at shopyeswayallsups.com), and more! Register here today to earn your first reward, a 10¢/gallon fuel reward.

“With over a half dozen Yesway stores in the Lubbock market already selling the beloved Allsup’s burrito, we see the Allsup’s Express brand expansion as an exciting and fresh opportunity to meet the needs of the college students,” said Tom Trkla, CEO of Yesway. “Our customers are so important to us, and we could not think of a more enthusiastic and welcoming community in which to debut this exciting new concept store and satisfy some of Allsup’s biggest fans. We look forward to serving you.”

 

*One free burrito per mobile number.
**Allsup’s Giveaway Terms available here.

 

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision-making. Yesway was named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 410 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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Yesway is Growing Strong, Opening Four New Allsup’s Stores in Texas and New Mexico in Just Thirty Days

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(Fort Worth, Texas – August 8, 2022) – Yesway, one of the country’s fastest growing convenience store chains, announced today the opening of its newest Allsup’s-branded stores in Colorado City, Claude, and San Angelo, Texas, and Carlsbad, New Mexico. The Yesway portfolio now stands at 410 stores in total, with the company having opened 30 new-to-industry and relocated stores to date in 2022.

 

Located at 947 East Interstate Highway 20, Colorado City, Texas; 225 W 1st Street, Claude, Texas; 4028 S. Bryant Boulevard, San Angelo, Texas; and 4412 National Parks Highway, Carlsbad, New Mexico, these new to industry Allsup’s stores each have 5,630 square feet of merchandising space, 24 fueling positions, and high-speed diesel fueling lanes as well.

 

GSP will provide store-specific kits directly to Yesway and Allsup’s stores from GSP’s production and fulfillment facilities. GSP’s just-in-time fulfillment system will allow Yesway and Allsup’s associates to receive the correct signage and POP kits on time, each month, at the correct times for proper installation.

 

These are just the latest of the new large-format stores Yesway has developed and is swiftly bringing to market. The stores are open 24 hours per day and customers will be pleased to find their favorite Allsup’s world-famous burritos; a full array of Yesway and Allsup’s private label snacks; a new trucker/automotive section; high-quality fresh Allsup’s bread, milk, and eggs; and a beer cave; along with amenities including Western Union service, ATM availability, and Coin Cloud digital currency machines offering 30+ digital currencies.

 

“We have been renovating, rebuilding, and constructing our Allsup’s and Yesway stores at a furious pace this year, and it is thanks to our talented team that we have been able to do so,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway.

 

He continued, “We look forward to serving our customers in Claude, Colorado City, San Angelo, and Carlsbad. We invite everyone to celebrate with us at our community-centered Grand Openings later this fall, which will feature concerts, special promotions, localized philanthropic outreach, and the introduction of Allsup’s world famous deep-fried burrito.”

 

These follow the previously announced openings of new Allsup’s stores in Breckenridge, Canyon, Mineral Wells, and Robert Lee, Texas, and Alamogordo and Artesia, New Mexico, as well as numerous Grand Opening celebrations of new Allsup’s stores located in Abilene, Azle, Bangs, Decatur, Friona, Hereford, Merkel, Tuscola, and Wall, Texas; Roswell, New Mexico, and Guymon, Oklahoma earlier this year.

 

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision-making. Yesway was named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 410 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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Yesway Selects GSP for Retail Marketing Expertise at 408 Stores

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(Clearwater, Florida – July 14, 2022) – GSP has been selected by Yesway, one of the fastest growing convenience store chains in the country, to provide retail marketing services, including store profile management as well as POP design and production services, to 408 Yesway and Allsup’s convenience stores in nine states.

 

This significant partnership brings two technology-focused companies together. Yesway takes pride in its data-driven decision-making processes, combined with its field expertise, to grow its stores. GDP is known for its cloud-based retail intelligence platform that supports the full retail marketing process from building and maintaining store profiles to determining accurate distributions for in-store marketing campaigns.

 

GSP will provide store-specific kits directly to Yesway and Allsup’s stores from GSP’s production and fulfillment facilities. GSP’s just-in-time fulfillment system will allow Yesway and Allsup’s associates to receive the correct signage and POP kits on time, each month, at the correct times for proper installation.

 

“During our 44 years, GSP has harnessed the power of technology to better serve our customers,” said Craig Neuhoff, GSP’s Vice President of Business Development. “The Yesway and Allsup’s company centers their operations around a technology focused structure. In many way, it’s an e-partnership.”

 

“GSP’s data-driven approach to retail marketing fits in well with our strategic perspective of reducing inefficiencies in our marketing operations,” said Darrin Samaha, Vice President of Marketing at Yesway. “We’re building a portfolio of stores substantially and quickly, and this requires knowing our stores and knowing our numbers.”

 

Yesway has been renovating its Allsup’s and Yesway stores at a furious pace. The new stores undergo vibrant community vibrant community-centered grand-reopenings with concerts, special promotions with vendors, localized philanthropic outreach, and in many stores, the introduction of Allsup’s world famous deep-friend burrito. GSP has started supplying Yesway and ALlsup’s grand reopenings with special event-focused kits.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision making. Yesway has recently been named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 406 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

 

About GSP – GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,00 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising and retail execution to leading consumer and retail throughout the United States. For more information, visit www.gspretail.com

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Yesway’s Momentum Continues with the Opening of New Allsup’s Stores in Texas

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Contact:  Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com

(Fort Worth, Texas – July 11, 2022) – Yesway, one of the country’s fastest growing convenience store chains, announced today the opening of its newest Allsup’s-branded stores in Breckenridge, Canyon, and Robert Lee, Texas. These most recent new-to-industry and relocated stores further expand the Yesway portfolio to 406 stores in total.

The latest new-to-market stores, at 5240 4th Avenue in Canyon, Texas and 820 Commerce Street in Robert Lee, Texas, along with the new Breckenridge, Texas Allsup’s store now located at 2817 West Walker, each contain 5,630 square feet of merchandising space, have 24 fueling positions, with high-speed diesel fueling lanes also available at the Breckenridge and Canyon locations. These represent the latest of the new large-format stores Yesway has developed and is bringing to market. All are open 24 hours per day and customers visiting these new stores will find their favorite Allsup’s world-famous burritos, a full array of Yesway and Allsup’s private label snacks; a new trucker/automotive section; high quality fresh Allsup’s bread, milk, and eggs; and a beer cave; along with amenities including Western Union service, ATM availability, and Coin Cloud digital currency machines offering 30+ digital currencies.

“Our loyal customers in Texas have shared with us how excited they are that our new, largeformat stores have come to their communities,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “The velocity at which our team has been working to bring these new stores to market is truly inspiring.”

These follow the previously announced openings of new Allsup’s stores in Mineral Wells, Texas, and both Alamogordo and Artesia, New Mexico, as well as numerous Grand Opening celebrations of new Allsup’s stores located in Azle, Bangs, Decatur, Friona, Hereford, Tuscola, and Wall, Texas this year.

To find the Yesway or Allsup’s store closest to you, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

 

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision making. Yesway has recently been named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 405 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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Yesway Joins with NACS to Recognize Hometown Heroes on 24/7 Day at All Yesway and Allsup’s Stores

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Annual event celebrates first responders, medical and emergency professionals and Red Cross volunteers and raises funds for the American Red Cross

 

(Fort Worth, Texas – July 8, 2022)– Yesway, one of the country’s fastest growing convenience store chains, with stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, is celebrating hometown heroes and joining other convenience retailers and suppliers across the United States to celebrate 24/7 Day.
 
Held annually on July 24, 24/7 Day recognizes first responders, medical and emergency professionals, and Red Cross volunteers who work to serve their communities around the clock. The annual event, hosted by the NACS Foundation, helps raise awareness and donations for the urgent humanitarian needs of the Red Cross and spotlights the convenience store industry’s important role in supporting hometown heroes.
 
Convenience stores are essential community stores. 93% of Americans live within 10 minutes of one of America’s 148,000-plus convenience stores. Cumulatively, the industry serves approximately 165 million customers per day, sells 80% of the fuel purchased in the country, and donates more than $1 billion a year to charitable causes.
 
Yesway is supporting this year’s 24/7 Day at its Yesway and Allsup’s store locations by offering a free any size dispensed beverage and a Core 30.4 oz. water for $1.00 to police, fire, EMTs, doctors, nurses, health practitioners, Red Cross volunteers, and 911 professionals in uniform or with a badge on Sunday, July 24, 2022.
 
Yesway also encourages community members to take part in this day by sharing real stories and appreciation for hometown heroes on social media using the hashtag #WeHeartHeroes.
 
“At Yesway, we believe that we have a duty to support the communities we serve,” said Tom Trkla, Chairman and Chief Executive Officer of Yesway. “We are proud to join with the NACS Foundation and our c-store industry colleagues to celebrate 24/7 Day. We are grateful for all of those who work tirelessly to make a difference in the lives of our fellow citizens and communities every day. Every community has its share of these true difference makers, and we want to acknowledge and support them and the terrific work they are doing. On behalf of everyone at Yesway and Allsup’s, we would like to thank our hometown heroes on 24/7 Day 2022.”
 
People are impacted by emergencies every day, including the communities that Yesway and Allsup’s serve:

  • • On average, more than 30,000 people a day receive assistance from the Red Cross, whether they need lifesaving blood, relief after a disaster, support with the challenges of military life, training in skills that save lives, or international humanitarian aid.
  • • Every Red Cross donation helps change lives, and an average of 90 cents of every dollar the Red Cross spends is invested in delivering care and comfort to those in need.

 
“Each day, families rely on community heroes for support during disasters and other crises,” said Don Herring, chief development officer for the American Red Cross. “That’s why we are grateful for this partnership to help ensure people don’t face emergencies alone. We hope others will join us on 24/7 Day, along with the NACS Foundation, to support this work and to thank our local heroes who help when it’s needed most.”
 
“The NACS Foundation is proud to partner with Yesway/Allsup’s to support the American Red Cross, its volunteers and the first responders who support our communities every day,” said Stephanie Sikorski, executive director of the NACS Foundation.
 
“Convenience stores are the first supporters to first responders, serving as the only locations that remain open in a crisis to ensure fuel, food and other necessities are available for emergency workers and customers as they return to normalcy,” said Sikorski, “That’s why the NACS Foundation honors first responders and is committed to amplifying our industry’s reach and impact of its charitable efforts in the communities they serve, 24/7.”

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision making. Yesway has recently been named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 405 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com
 
About NACS Foundation – NACS Foundation is the 501(c)3 charitable arm of NACS, the industry association dedicated to advancing convenience and fuel retailing. In partnership with fuel retail, convenience, and suppliers across the U.S., the NACS Foundation supports the philanthropic and charitable activities of the industry. To learn more, visit conveniencecares.org, or visit us on Facebook at @TheNACSFoundation and Twitter at @NACS_Foundation.
 
About American Red Cross – The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

Lucky Lottery Winners Play and Win at Yesway and Allsup’s!

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From Texas to Iowa and beyond, our convenience stores are a great place to play

 

Contact:  Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com

(Fort Worth, Texas – July 7, 2022) – 2022 is already proving to be the year to play the lottery at Yesway and Allsup’s! In June, a lucky customer purchased a $1,000,000 prize-winning ticket in the $1,000,000 Crossword game at the Allsup’s located at 416 W. Wilson Street in Borger, TX.

 

The prizes have been plentiful for even more winners this year – from the Allsup’s on Hall Street in Bangs, Texas, where a $25,000 winning Cash Five ticket was sold; to Yesway in Marshalltown, Iowa, where a customer won $45,458 in the Iowa Lottery’s Jackpot Party InstaPlay game; to Marshalltown, Iowa, where a lucky Yesway customer won $30,000 in the Iowa Lottery’s “Big Money” $3.00 scratch-off ticket game, and more.

 

“We are thrilled to be a lucky place for our customers to purchase their lottery tickets,” said Derek Gaskins, Yesway’s Chief Marketing Officer. “Yesway and Allsup’s are truly great places to play and win.”

 

Yesway offers terminal-based games as well as a variety of instant lottery games to the thousands of customers who visit its Yesway and Allsup’s convenience stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska each week.
 

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision making. Yesway has recently been named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 405 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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Uvalde Strong – Yesway Supports the Uvalde Community

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FOR IMMEDIATE RELEASE

 

Contact:  Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com

(Fort Worth, Texas – June 2, 2022) – Yesway, one of the country’s fastest growing convenience store chains, today announced its Uvalde Strong fundraising campaign, created to offer support to the Uvalde, Texas community that has been so tragically impacted as the result of a mass shooting at a local elementary school last month that claimed the lives of 19 children and two teachers.

Through June 30, 2022, Yesway and Allsup’s customers will be invited to make $1.00, $5.00, $10.00 (or larger) donations at checkout.

 

“Everyone at Yesway is deeply saddened by this senseless tragedy, which hits very close to home, and we feel compelled to support our neighbors in Uvalde,” said Tom Trkla, Yesway’s Chairman and Chief Executive Officer. “We are committed to donating $25,000 to benefit the families and community members who have been affected by the mass shooting tragedy. We ask our Yesway and Allsup’s customers to join us by making donations at our stores. Every generous donation will help us to achieve our goal of raising $50,000 for those whose lives have been irrevocably changed.”

 

To find the Yesway or Allsup’s store closest to you where donations to Yesway’s Uvalde Strong Fundraising campaign can be made, please visit www.Yesway.com/locations or www.Allsups.com/allsups-locations/.

 

Editor note: Contact Erin Vadala, Warner Communications; (978) 468-3076; erin@warnerpr.com to arrange interviews. High-resolution images and graphics are available upon request.

 

About Yesway – Yesway is one of the fastest-growing convenience store operators in the United States. Established in 2015, Yesway is a multi-branded platform that acquires, transforms, and enhances portfolios of convenience stores by leveraging expertise in real estate and technology, and by implementing data-driven decision making. Yesway has recently been named the “2021 Convenience Store Chain of the Year” by CStore Decisions and is currently ranked #21 on the “2022 CSP Top 202 Chains” list by total portfolio size. Yesway ranked #2 in year-over-year relative store growth on the Convenience Store News “2020 Top 20 Growth Chains” list and its CEO has been named a “CSP 2020 Power 20 Deal Maker.” Yesway’s portfolio currently consists of 405 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma, and Nebraska, including the Allsup’s Convenience Store chain. www.yesway.com

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